Mayukh Dass is an assistant professor of marketing at the Rawls College of Business, Texas Tech University. His area of expertise include networks, dynamic economies, analytical and mathematical models. He hold a B. Engg. in Electronics and Power Engineering from Nagpur University, an M.S. in Artificial Intelligence from University of Georgia, an M.S. in Statistics from University of Georgia and a PhD. in Business Administration from University of Georgia.
Research Interests
His current research centers on valuation issues in dynamic economies, analytical approaches to enhance Brands, and analyzing and modeling art markets.
Recent Publication
Kumar, Piyush and Mayukh Dass (2012), “Assessing Brand Vulnerability Across Product Assortments,” forthcoming in Journal of Brand Management

