Mayukh Dass is a J.B. Hoskins Associate Professor of Marketing at the Rawls College of Business, Texas Tech University. He is also the Program Director of the Rawls Business Leadership Program at Rawls College of Business, Texas Tech University. His areas of expertise include networks, dynamic economies, analytical and mathematical models. He holds a B. Engg. in Electronics and Power Engineering from Nagpur University, an M.S. in Artificial Intelligence from University of Georgia, an M.S. in Statistics from University of Georgia and a PhD. in Business Administration from University of Georgia. He is currently a member of the Texas Tech Teaching Academy, and has won various awards, including Tech Alumni New Faculty Award in 2011, President’s Excellence in Teaching Award in 2012, Beta Gamma Sigma Professor of the Year in 2013 and Chancellor’s Council Distinguished Research Award in 2013. 

Research Interests

His current research centers on valuation issues in dynamic economies, analytical approaches to enhance Brands, and analyzing and modeling art markets.

Recent Publications

Dass, Mayukh, Srinivas K. Reddy and Dawn Iacobucci (2014), “A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions,” Journal of Retailing, conditionally accepted.

Dass, Mayukh, Chiranjeev Kohli, Piyush Kumar and, Sunil Thomas (2014) “A Study of the Antecedents of Slogan Liking” Journal of Business Research, forthcoming (equal contribution)   http://dx.doi.org/10.1016/j.jbusres.2014.05.004

Kumar, Piyush, Mayukh Dass and Omer Topaloglu (2014), “Understanding The Drivers of Employee Satisfaction in Services: Learning from “Lost Employees” Journal of Service Research, forthcoming http://jsr.sagepub.com/content/early/2014/06/27/1094670514540981

Maity, Moutusy, Mayukh Dass and Naresh K. Malhotra (2014), " The Antecedents and Moderators of Offline Information Search: A Meta-Analysis," Journal of Retailing, 90(2), 233-254.  http://dx.doi.org/10.1016/j.jretai.2014.03.001

Maity, Moutusy and Mayukh Dass (2014), “Consumer Decision-Making across Modern and Traditional Channels: E-Commerce, M-Commerce, In-Store” Decision Support Systems, 61, 34-46.  http://www.sciencedirect.com/science/article/pii/S0167923614000098

Dass, Mayukh, Srinivas K. Reddy and Dawn Iacobucci (2014), “Social Networks among Auction Bidders: The Role of Key Bidders and Structural Properties on Auction Prices,” Social Networks, 37 (May), 14-28. http://dx.doi.org/10.1016/j.socnet.2013.11.002

Dass, Mayukh and Shivina Kumar (2014), “Bringing product and customer ecosystems to the strategic forefront,” Business Horizons, 57(2), 225-234. http://dx.doi.org/10.1016/j.bushor.2013.11.006 

Research Websites: Fine Art Analysis:Modern Indian Art;                  Social Network Profiles: Linkedin

Dr. Mayukh Dass

Office Address

Room-W348,
Rawls College of Business,
Box 2101, Lubbock,
TX- 79409-2101
Phone: (806) 834 1924,
email: mayukh.dass@ttu.edu